#Corona commercial verification#

Mollá said that filming conditions were actually less than ideal. If being flown to a tropical paradise to party sounds too fantastic, Mr. Women are a big part of having a great party.”Īt the site, “we let the group get to know each other over a few days then we filmed them actually partying,” he said. Mollá said the agency deliberately included women because “we wanted to be inclusive. The agency auditioned a group of 40 men and women, then flew them to film the commercial at Tayrona. But then they walk through a jungle and come out on another beach where they resume partying in the moonlight. After watching the sunset, the partygoers in the commercial unplug the sound system and pack up as if going home.

The white beaches at Tayrona are next to a tropical forest, both of which are shown in the commercial. Mollá described as the brand’s “biggest asset.” Sabia said.Ĭorona beer has usually been associated with beaches, which Mr. Next year, Corona Light plans to add a print component and more kiosk, bus and similar advertising outside the home to raise brand awareness, Mr. The digital effort will also include media banners on other Web sites to drive traffic to the Facebook page. The digital agency Pereira O’Dell also is developing a campaign that will begin this month with a revamp of Corona Light’s Facebook page to better connect it to fans, Mr.

“Its image is more active it’s escaping with your world, not from your world.”Ĭorona Light’s target group would be those who “if they returned from a vacation would say, ‘You can’t believe what we did,’ not where they have gone,” Mr. “Corona Light is the social brother to Corona Extra,” Mr. Each country will have its own enter-to-win mechanism whether it's earning miles through product purchases, collecting stamps or finding a golden ticket.Corona Light is focusing on increasing its brand awareness among active young people, said José Mollá, co-founder and executive creative officer of La Comunidad, the Miami agency that created the brand’s 30-second commercial. With this on-ground marketing activity, Corona aims to establish itself as a brand that is made of 100% natural products such as water, barley, maize or rice and hops.Ĭitizens of Argentina, Brazil, Canada, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Paraguay, Peru and South Africa have an opportunity to win an all-expenses-paid trip to Corona Island in 2022. RM 2BTFF0YAdvert for Corona beer bottles offer on the first day of phase two of de-escalation, Covid19, Coronavirus, State of Emergency, Costa Adeje. The assessment is currently underway and Corona Island is likely to be Blue Verified Island by spring of next year.

#Corona commercial verification#

According to its news release, the verification and assessment measures will include: single-use plastic elimination and implementation of responsible waste management infrastructure. Oceanic Global as part of the international NGO's rigorousīlue Standard program. Situated in the middle of the Caribbean, Corona Island is now waiting to become 'Blue Verified' by The concept also combines Corona's key advertising messages: relaxation at the beach and sustainability. On November 30, Corona announced that it will soon be unveiling a private branded island experience. So, as experiential marketing makes a comeback, Corona beer is giving a unique opportunity to its consumers to disconnect from the everyday hustle and reconnect with the natural world. There is a lot of pent-up travel demand but people are still anxious about vacationing with large crowds. It's been in multiple commercials and movies, and formed the basis of a recent chart.

Alas, not many of us have been able to experience this after the year 2020’s pandemic and the ensuing lockdown brought a screeching halt to our normal activities and travel plans.Īfter the outbreak of coronavirus, a vast majority of people across the world have spent their time indoors and are yearning for experiences that can break their daily monotony and help them feel a sense of normalcy again. The Corona commercial is scored by a very famous song that should be familiar to three generations of people. Imagine this: You are in the middle of a Caribbean beach, surrounded by not more than 50 people who are fully vaccinated, you are sipping on chilled beer straight from a can as you watch gentle waves lapping the shores, warm tropical breezes soothe your body and you can also smell the salty sea. Slated to open in late Spring 2022 in the heart of the Caribbean Sea by Mexico-based brand Corona, the Island will be centered around sustainability and is vying to be Blue Verified soon.There’s now a Corona Island that aims to provide consumers with a safe space to reconnect with the natural world.